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23 marketing myths to keep in mind when making decisions

23 marketing myths to keep in mind when making decisions

Myths and stereotypes can kill even the most promising project, so it is essential to deal with them in time.

1. Marketing is advertising

Marketing is a set of works on analytics, planning, development, and management of the product/service life process from idea to after-sales service.

Advertising is one of the stages of marketing strategy.

2. Clever marketing is based on rules.

Language lessons are based on rules, and marketing is based on brand goals. How many companies, so many plans. There is no one-size-fits-all way to achieve them, nor is there a standardized, rules-based marketing approach. More precisely, it is, but it does not work for the result.

3. Digital marketing is all I need

Digital marketing is effective and cost-effective—the most effective only set of tools: online + offline. People still buy magazines, ride the subway, pay attention to billboards.

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4. My product is perfect. It doesn’t need a promotion strategy.

First, let me congratulate you on creating the perfect product. Second, any product needs a product promotion strategy. To learn about it, get interested, remember, and buy. And then advised friends and friends have already heard about it, or seen, or left it in the cart on your site.

Interesting fact: in 2015, Apple spent $ 1.8 billion on advertising.

5. SEO is dead

SEO marketing is more alive than anyone else. Search engines introduce new algorithms. Algorithms evaluate sites in more detail and better. It is simply necessary to adapt to them. On the other hand, there are more competitors, and everyone wants to be at the TOP. Therefore, if you do not want to give up their place, develop a strategy and engage in SEO marketing. Continuously.

6. Email is dead

Does nobody read your letters? Do you send them to those people? Are you sending them about that? Are you interested in writing? Do you understand clearly? And … When creating a newsletter, you need to consider a thousand different aspects, including the segmentation, which we wrote about here and here. And then email not only works: according to McKinsey & Company statistics, email marketing is three times more effective than SMM.

Myths and stereotypes can kill even the most promising project, so it is essential to deal with them in time.

7. Inbound marketing is only for large companies

Inbound marketing (internal, useful) is primarily a way to show brand expertise, inspire trust, increase loyalty. Often small companies need this even more than large ones.

8. My competitors are not online, so I do not need it yet

Necessary. Urgently. Just yet, they are gone. Occupy the infospace, attract the lion’s share of the audience, grow ambassadors, and increase online sales. After all, users have no alternatives yet.

9. If Tool X works for other companies, it will work for me

Let’s return to point 2. There are no standard solutions in marketing. For each purpose, a set of tools, the system of their synchronization is highly individual. Only testing on your product will help determine how the X tool will work.

10. Negative feedback online harms my business

Negative reviews are written by users much more often. They do not need to be afraid. They need to be collected and processed. Because, firstly, you get feedback from those you target, and secondly, you have a chance to build a reputation as a company that cares about its customers. Unless, of course, you’re going to take care of and solve problems.

11. Remarketing causes a negative reaction

Only if it is misconfigured, otherwise, remarketing allows you to stay in front of an audience that is interested in buying and stimulates action.

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12. Content creation is content marketing

Creating content professionally, investing in it creatively, conveying an idea through it is good, not content marketing.
Content marketing – a system of conveying information to the consumer through relevant content. Creating in this system is only the third stage. It is preceded by analytics and concept development, followed by dissemination, synchronization of all channels.

13.  It is impossible to calculate the ROI of content marketing

Long does not mean impossible. Calculate the cost of producing and promoting content. Determine which links are used to convert traffic into sales. For example, the growth of organic conversions to the site and traffic from social networks can be confidently attributed to content marketing. Calculate the cost of conversion. Understand, this is a whole puzzle. But to solve it, you need ROI.
According to a study by HubSpot, companies that analyze marketing metrics three times a week or more often changed the content according to the indicators and noted an increase in ROI by at least 20%.

14. My site does not need a mobile version

A search engine in mobile delivery can pessimize a site that is not adapted for mobile devices. Google, for example, will not show such a site in the issue or will lead, but very low, if the request was made from a mobile device. That is, users of many smartphones and tablets will not see the site. And mobile sites from year to year reach more and more users.

15. Redesigning a website is enough to boost sales

You can redraw the site as much as you want, but what is the point if you do not drive traffic to it. But if there is traffic, but it is not converted into sales, you need to see the root of the problem. Make a detailed analysis of the path intended for the user, track each action on the counter. Do you have the meter installed correctly?

16. Tuesday is a perfect day for e-mailing

It seems to be true. On Monday, users delve into the work, engaged in planning. On Friday, on the contrary, they are already waiting for the weekend. Wednesday and Thursday are entirely immersed in work. It remains Tuesday.
However, according to a study by HubSpot, the highest CTR have letters sent on Thursday, Friday, and weekends. This is partly because most marketers consider Tuesday to be the best.

17. Cases are not the most necessary

When a customer applies for a service, he wants to see how the company has worked in this field before. Therefore, create a page with cases, fill it with accurate, beautiful indicators, a detailed description of the process of achieving them, feedback from people for whom these indicators were achieved – this is precisely what is needed. The more cases, the higher the probability of choosing in your favor.

18. SMM is the publication of posts in one’s own public

SMM is a way to expand a brand’s online presence. This is a set of works. First, create a portrait of your client with the audience of the sites, find out if many such people are registered. Analyze their activity: what they read, what content they react to, how they perceive advertising. Then make a content plan according to the overall thematic strategy, connect copywriters and designers to develop this content. That’s where the post comes in, and then there’s the work of an advertiser who distributes content to your audience. Then again, the analyst, and so on in a circle.

19. Social media is not suitable for every business

Social media helps businesses attract customer attention at every stage of the sales funnel. The impact of the tool varies depending on the scope of the company.
According to BIA Kelsey statistics, 97% of users study online media information and services, including social networks.

20. Social networks are for children

Hundreds of millions of people visit social networks every day. In total, there are about 5,000,000 people under the age of 18 in Ukraine. Some of them, due to their age, have no idea about the existence of the Internet. As you can see, it does not converge.

Interesting fact: 42.3% of engineers read articles related to their field of activity on social networks.

21. The public in one social network is enough

The lion’s share of time on the Internet users spend on social networks. And if they want to find you where they are comfortable, you have to give them that opportunity. In addition, by being present on Facebook and Instagram, you can communicate inside in different ways and expand your audience.

22. Every ice is valuable

Only ice that can become a customer is valuable. Do you get a lot of ice, and half of it falls off? Check to target: the main thing is not quantity, but quality. You do not want to spend time and resources on those who are not even potentially interesting to your business?

23. No one will read long articles on my site

If the site has true content, its length does not matter. True-content is user-friendly content: it solves a problem, answers questions, gives new knowledge. It contains complete information on the topic and contains absolutely nothing superfluous. Also, long useful articles are what search engines love. Although, with long texts you have to be careful.

Interesting fact: this note has more than 1,000 words, and you have read it to the end.

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