With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever and creative accounts, Instagram is a competitive place if you want to grow your account and boost your following.
Thankfully, we know exactly how to make your business stand out, show off your brand, and get more followers on Instagram — so you can work smarter, not harder.
We’re sharing 14 new ways to reach your target audiences and get more Instagram followers paypal in 2021:
How to Get More Instagram Followers in 2021
Growing your Instagram account may not be as easy as it used to be. But there are some strategic tips and tricks you can try out.
In a nutshell, here’s how to get more Instagram followers:
- Use Instagram Reels
- Optimize your profile for search
- Create an IGTV Series
- Be more inclusive and diverse
- Work with micro-influencers
- Create authentic shareable content
- Promote Instagram content on other social platforms
- Write longer captions
- Experiment with Instagram Lives
- Create a viral Instagram challenge or game
- Introduce a branded hashtag
- Share memes that resonate with your audience
- Create a custom Instagram Stories filter
- Collab with awesome brands
Ready to jump into the details? Get the full low-down by watching this video — or continue reading the full blog post below.
#1: Use Instagram Reels
If you’re not sharing to Instagram Reels in 2021, you could be missing out on a huge opportunity for your brand or business!
Reels, Instagram’s newest video feature taking center stage of the new main navigation bar, is a way to record up to 30-second video clips set to music on Instagram.
With Instagram choosing to put Instagram Reels at the forefront of Instagram, there is a significant push to have users browse and share Reels more often in 2021.
Reels can be found in their own separate tab on individual Instagram profiles (and also on the Instagram Explore page!).
Similar to TikTok videos, Instagram Reels have the chance to go seriously viral. Instead of users only seeing Reels from the accounts they follow, users will see Reels from all accounts. This is a major game-changer.
Sharing your Reel to both your feed and the Explore Page is an incredible way to increase your reach way beyond your followers — and possibly go viral doing so!
And since Reels is a new feature, it’s a good idea to jump on the bandwagon now while competition is still low, especially since Instagram is giving extra prominence to Reels on users’ main feed and the Explore page.
Not sure where to start with Instagram Reels? Learn everything you need to know to create your very own first Instagram Reel in this handy step-by-step video:
#2: Optimize Your Profile for Search
Optimizing your profile for search is a majorly under-utilized Instagram hack for growing your following — and one you should definitely try out in 2021!
With a recent announcement from Instagram, English-speaking users in 6 countries will be able to search Instagram using keywords. This is a huge game-changer on the app!
Previously, if users searched for at-home workouts, the hashtag or accounts with the words “at-home workout” in their username would populate. Now, posts with captions, names, or bios that feature at-home workouts should show up in search, even if that hashtag isn’t in the post.
According to an Instagram spokesperson via The Verge, “the team considers “a number of factors,” including the “type of content, captions, when it was posted,” and more to surface relevant results. It also uses machine learning to “find the highest quality content that’s relevant to you.” For now, only grid posts will show up.”
If you want to get organized and optimize your Instagram captions for search, you can plan your Instagram posts ahead of time with Later!
With the calendar view and Later’s Saved Captions feature, you can craft and edit all of your captions in one go:
You can also use Later’s Saved Captions feature as a way to save and organize your keywords!
Instagram notes that Keyword search is limited to general interest topics and keywords that are within Instagram’s community guidelines.
With this change, it’s still more important than ever to optimize your username and bio for search.
Instagram expert Elise Darma has taught thousands of creators, freelancers, and entrepreneurs how to grow their business on Instagram. Her favorite way to be found on Instagram search is by optimizing your username and name field!
And the best part? The words you include in your Name field and Instagram bio are actually searchable on Instagram — making it prime keyword real estate in your bio!
“Most people nail the Username, but the Name field trips them up. For your Name field, think about what your niche is, which industry you’re in, who you target, what solution you offer, etc. When in doubt, pop that term into the search bar on Instagram and see what appears,” says Elise.
Take advantage of your bio by changing your Name field to something relevant to your brand or business. It’s a great way to improve your chances of appearing in the top results if anyone searches for your target keywords.
“If lots of other profiles are using that term, this is a great sign – you don’t want to be using a search term that no one else is using,” Elise adds.
Ready to grow your following? We teamed up with Instagram expert Elise Darma to create a free Instagram workshop about how to get your first 1000 followers on Instagram:
How to Get Your First 1000 Instagram Followers
Learn how to get your first 1000 Instagram followers in this free workshop!
#3: Create an IGTV Series
One of our top predictions for 2020 was that IGTV would become a vital part of Instagram — and it doesn’t look like it’s stopping anytime soon!
With COVID-19 lockdowns, more and more social media users are turning to Instagram for entertainment. And, thanks to the IGTV tab on profiles, it’s easy to align your Instagram audience with your IGTV content.
Creating an IGTV series is a creative way to connect with your community while also casting a wider net to reach new audiences.
If you haven’t created an IGTV channel yet, 2021 is a great time to get in the game. Think about what longer-form video your audience would be interested in and begin creating content around that!
Plus, video content tends to get more traction on your feed — more engagement and eyes on your videos could result in more followers.
#4: Be More Inclusive and Diverse
Having an accessible, inclusive, and diverse Instagram account isn’t just the right thing to do, but it’s also a way to drive your engagement, follower count, and strengthen your community.
There are so many ways you can create a more accessible and inclusive Instagram account. You just have to start
The first and easiest step you can take is to begin including subtitles to your Instagram video content.
85% of video on Facebook is watched without sound, so making your content digestible without audio is a no-brainer.
Not only are subtitles great for people who watch without sound, but they’re also essential for those with hearing difficulties too.
ICYMI: Instagram has rolled out automatic captions in 16 languages for IGTV.
2020 also saw a major shift with brands and influencers taking accountability for their lack of diversity in their marketing. And, in 2021, the importance of diversity is through the roof.
By choosing not to partner with more diverse content creators or show support for social causes, brands could seriously miss out on reaching a wider audience who could potentially support their brand and products.
In fact, 74% of consumers expect the brands they love to take a stand on important issues. In doing so, it helps humanize your brand, increase brand loyalty, and therefore increase your following!
Hear from 4 Black creatives on the importance of diversity in influencer marketing.
5: paintings with Micro-influencers
If you’re seeking to reach new audiences in 2021, running with micro-influencers is one of the excellent approaches to go.
Even as blue checks and high follower counts might be tempting, the ones influencers won’t be the fine choice on your brand or business.
The way to grow your instagram following
In step with a recent take a look at by means of Makerly, micro-influencers — between 10K and 100K followers — offer the first-rate combo of engagement and attain.
We requested Later’s PR and Influencer supervisor Chrissy Abram about the benefits of running with micro-influencers in 2021:
“Partnering with micro-influencers has the capacity of tapping into a clearly engaged target audience without having to combat for his or her attention.”
Considering that micro-influencers work on a smaller scale, they tend to have much less sponsored posts and are recognized for a particular interest or area of interest.
“think of micro-influencers as household names for your neighborhood network,” says Chrissy.
6: Create real Shareable content
The electricity of authenticity on Instagram for growing your fans is massive — and we expect it’ll grow even more in 2021.
One of the quality methods to reach a bigger organization of people is by means of growing true shareable content material. On Instagram, shared content is one of the first-class ways to spread your message. Customers can percentage feed posts on their Instagram stories or thru direct messages.
Whether or not it’s speaking approximately the struggles of owning a enterprise, or your doorstep-by using-step skin care routine, whilst you’re open together with your audience, your followers sense it.
When you make your followers feel like buddies, they’ll feel a natural pull to percentage your content with their own community of followers.
The Instagram set of rules tends to favor posts that get quite a few engagement, so while your posts are shared, it will bump the post up on peoples’ feeds. And if a post has sufficient engagement, it’d even end up on the discover web page. Whats up new followers!
The easy act of sharing can pass a protracted manner in your emblem or commercial enterprise — so it’s worth putting an effort into developing (real) shareable content material.
TIP: Slot out time to be lively on Instagram! On pinnacle of replying to comments and DMs, don’t forget about approximately interacting with the debts you observe and people that have similar audiences to yours. There’s a excessive hazard their fans will test you out!
The way to develop Your Instagram With real content material
While you see a put up you sincerely like, touch upon it! Plus, your remark may be pinned, and easily seen through loads of capability new fans.
Attractive with different debts additionally we could the Instagram set of rules know you have a “dating” with them. This can help your account display up in associated and counseled account pointers.
How to develop your instagram following in 2021
ICYMI: Instagram launched Instagram guides — a brand new manner for customers to proportion and devour useful guidelines and pointers in an smooth-to-digest layout.
Instagram guides are a incredible way to create shareable academic (and fun!) content along with your fans in 2021.
The creative opportunities are endless. You could share publications made from merchandise, places, or posts. You can share present guides, travel publications, inspirations, tell stories, provide advice or steerage, and so much greater.
Examine more about the brand new Instagram feature.
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