Every customer once hesitates before making any purchase, and that hesitation only clears when he reads about reviews about the product. According to a study, 89% of customers won’t take action until they read reviews.
While many websites provide the platform to post reviews and feedback, Google reviews have been the only one that has emerged as most trusted. Google accounts for 57.5% of all reviews worldwide, and local businesses average 39 Google reviews. Due to such popularity, many businesses have adopted the strategy of embedding Google reviews into their website. And this strategy has shown some great results.
One of the major reasons for Google review’s popularity is authenticity, where many websites are often found guilty of posting fake and irrelevant reviews. Google reviews have always been trustworthy. It only allows its genuine account holders to post reviews, which is another key reason businesses prefer displaying these reviews on their websites.
You can even add google reviews to your website and enjoy the amazing benefits it offers. However, displaying Google reviews on the website can be a tiresome and time-consuming process. The easier, smarter, and quicker way to do it is by using social media aggregators.
What is Social Media Aggregator?
Social media aggregators collect feeds from all over social media platforms like Facebook, Instagram, Twitter, Linked In, etc. Later it allows the user to curate and customize the collected posts and feeds and then displays them beautifully on the website. Thus, making the website more engaging and vibrant.
Moreover, they also provide a moderation feature that allows users to remove all the spam and irrelevant content from the feed and display a feed related to their business only. At the same time, users can also block content consisting of mentioned words by using a profanity filter. Another filter usage is that users can hide content from a particular social media account from the feed. It helps to maintain the quality of the feed and increases the brand reputation.
Social media aggregators also provide a dedicated google review widget that users can embed on their platform to showcase reviews from Google. We researched to find out the best tool that not only provides useful features but also fits in the budget and in the research Tagembed, topped the charts.
Tagembed is an amazing tool that offers great features that amplify your website’s charm, and with its free forever plan, it is easily affordable. Another major reason that makes Tagembed the best tool – it is easy to install.
With just 2 major steps, you can easily embed Google reviews on your website. These steps are:
#Step1: Creating Google Review Widget
- Sign Up to Tagembed and if you already have an account, then sign in to your account.
- After the login, you will land on the Tagembed dashboard window. Click on the Create Widget button that appears on the top right corner of the screen. Next, provide an appropriate name to your widget and click on the Create Widget button on the popup window.
- From Pick a source window, choose Google as your source. Tagembed provides you with two options to gather reviews (Place and My Places). Choose the option as per your need and click on Create Feed button.
Your feed will appear on your screen. As per your requirements, you can customize the feed by changing font size, font style, the background of the feed, and more. Tagembed also provides a moderation feature that you can apply by clicking on the moderation button.
#Step2: Embedding Google Reviews on the Website
- Click on the Embed Widget button present on the bottom left corner of your screen.
- Choose Your Platform popup window will appear on your screen. Pick your platform from the given options.
- You can adjust the height and width of the widget according to your preference. Next, click on the Get Code button, copy the embedding code and paste it on your website’s backend.
Wasn’t it easy?
Top 3 Undeniable Benefits of Embed Google Review Widget on Website:
These easy steps can create huge benefits for your business by following ways:
1. Provides Social Proof
Before making any purchase, a consumer tries to find as much information as he can. He looks out for past customer reviews, testimonials, and more. And if you provide reviews on your website, why would they go somewhere else?
Moreover, it also saves consumers’ time as they get the details about the product and its reviews all in one place, which enhances their browsing experience and, in addition, saves the time that goes into searching about the reviews. This creates a good image of your brand as it shows that you care about consumers and eventually boosts your brand’s reputation.
2. Increases Credibility
Another amazing advantage of having reviews is that it markets the brand. It works as mouth publicity and creates a great impact. Moreover, it illustrates the credibility of your brand. You can win customers’ trust and earn credibility by displaying these reviews on the website.
Moreover, with the help of the moderation feature, you can choose the reviews that get a feature on the website, hence helps you to convert your visitor into your customers.
3. Increases Brand Reputation
Your brand appears transparent to the visitor when you display the reviews on your website. In addition, it increases your brand reputation as it shows that you care about your past customers and considers their opinions and feedback. This also helps you to build a strong relationship with your customers as they feel valued when a brand features their opinion on their official website.
Summing It Up
As we all know, a rational customer always looks for reviews and opinions before making a purchase. And often look for alternatives, and by displaying the reviews on the website, you eliminate the chance of your visitors to visit other websites. Hence, by embedding google reviews, you win customers’ trust and amplify your chances to attain sales. Tagembed provides an easy way to achieve this feat and provides great results. So what are you waiting for? Create your account now and enjoy amazing returns.